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We’ve learnt a hell of a lot in the last 1,000 days…

16 Nov 2015

We’ve learnt a hell of a lot in the last 1,000 days.  Much of it through trial and error.

You know what, that doesn’t come across entirely as I mean it.  Let me try again.

“Reflection: real business growth is accumulated from a series of 1%ers”

Yes, we have years of experience in marketing and exhibitions, a massive focus in the health and wellness industry and more successful case studies than we have time to write up.  So, are most of the challenges faced by our clients things we’ve seen before?

Well, yes and no. Mostly no.

Honestly, it’s like saying that selling sports apparel should be similar to offering exercise equipment, nutritional meals or sports supplements? Yes, there are similarities but they are not as alike as you might think. In fact, as businesses they are not really all that alike at all.

Their processes are different. Their staff are different. Their understanding of the market they sell in is different. Their budget, targets, revenue phasing, all different.

And while we bring in the sort of marketing disciplines that will make their marketing sing, the real benefit they get is in testing ideas within the constraints of their own business.  These are our ‘one percenters’, 1%ers, the process of getting great gains by continuously testing small steps.

And this is what I mean by trial and error.

Over the last a thousand days we’ve literally grown 1,000%.  By my calc, that’s 1% a day. Helpful coincidence? Sure. But by deliberately, consciously and constantly testing new ideas, especially little ones, your business can grow at the same rate, one day at a time.

And what’s great about these 1%ers?  Because they’re based on how your business is structured and how you do it, they’re near impossible for your competitors to reproduce. That sounds like a win to me.

Our most recent white paper 1,000 Days Working Out details our thoughts on the last thousand days helping companies in the health and fitness industry. Check it out and let me know what you think.

– Adam Blakney