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Why you should start talking…

23 Jun 2016

“If you build it, they will come” right?  Unfortunately, that’s far from the reality and I’m sure there will be a few heads nodding as they read this. Imagine this as a scenario… You’ve easily invested $50,000 into researching a new app prototype.…

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Stop multitasking. Stop it now…

13 Jan 2016

New year, fresh start… but we can’t help but flash back to last year and think about the constant juggling and stress that came with all that multitasking we did.   How much of last year’s work habits will flow into 2016? If one of your new year’s resolutions is to be more productive, then stop multitasking. No seriously. Stop it. Why? Because it’s not working. And according to a couple of professors out of the States, it’s never going to work.…

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We’ve learnt a hell of a lot in the last 1,000 days…

16 Nov 2015

We’ve learnt a hell of a lot in the last 1,000 days.  Much of it through trial and error. You know what, that doesn’t come across entirely as I mean it.  Let me try again. “Reflection: real business growth is accumulated from a series of 1%ers” Yes, we have years of experience in marketing and exhibitions, a massive focus in the health and wellness industry and more successful case studies than we have time to write up.…

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Google’s Mobilegeddon

11 Nov 2015

Like lots of people, we’re thinking about how we’re going to respond to Google’s Mobilegeddon (Earlier this year Google announced that it would begin using mobile-friendliness as a ranking signal) For us, there are a range of client service questions that need to be answered alongside the technical ones. But on the technical side, we came across Google’s accelerated mobile pages (AMP) project, which purports to make mobile site builds easier.…

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Happy Birthday to us!

01 Nov 2015

Spoiler alert: beware of celebratory indulgence! Happy Birthday to us! Yup, that’s right.  Please raise your virtual drink(s), we’re officially 1,000 days old. Sure, I know it’s a funny number to celebrate.  But why not? In my mind, it’s a thousand days of talking to clients and testing ideas, of delivering hundreds of marketing streams and qualifying tens of thousands of leads.…

Why we love the word ‘hack’

22 Sep 2015

Last week we released our whitepaper: 5 Behavioural Hacks to Increase your eStore Sales.  Happily, it’s already created a fair bit of conversation. Many of those chats have been about why we termed them hacks and how often people are now seeing the word on LinkedIn, Facebook or Reddit. We understand why the question is being asked.  It’s a fair call, particularly given Ashley Feinberg’s now famous post: Please stop calling everything a hack.…

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Why you’re losing hundreds of online sales every month

14 Sep 2015

Imagine this. You’re hunting for a new pair of runners.  After 15 minutes, you’ve finally found a great deal online. They’re $199 for the pair, but today they’re only 90 bucks. Wow, great find. The site even has free shipping if you spend over a certain amount. You can already see them landing in time for Wednesday’s practice. It’s most excellent timing. You work through the checkout process and the site shows you a few other products.…

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Where are you… in your marketing plan?

02 Sep 2015

Your marketing plan is coming along, you’re achieving the small bite sized goals that make up the bigger picture. Now it’s your job to make sure that your team know exactly where they’re heading. This certainty ensures that everyone is in the know. It also highlights the next steps required to move into the next phase.…

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The Art of Putting your Marketing Plan into Action

25 Aug 2015

Ideas are just that. Unless they’re put into an action plan, they won’t go anywhere. In fact, if a marketing idea is left for too long, it’s already missed the momentum required to make it a market-leading idea. Your competitor has probably already come up with it, the market trends may have also changed by then. There’s a sense of urgency in any successful marketing plan. You need to create that same urgency for your ideas.…

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How to action your grand marketing vision

19 Aug 2015

So you have a marketing vision, you’ve brainstormed all your great ideas on a white board, you’ve set your sights on becoming a true market leader in your industry. Everyone’s feeling ambitious and excited about big things to come – that’s the goal, right? It’s easy to dream up ideas, but it takes a practical plan to make those goals achievable.…