With eight words, news editors around the globe confirm just where our world is heading. Put aside the hyperbole for a moment and consider this: Google’s purchase of the Nest home appliances business isn’t just a move by the technology giant into hardware.
It’s a sign that Big Data is about to explode. We already have smartphones, smart watches and soon to be smart eyewear; Google’s investment is a signal that infinitely more intelligent products are moving away from the bleeding edge and into the mainstream.
And it means bigger data is coming!
Think about how this trend can influence your data capture. Imagine you’re at an exhibition: do you think the lanyard you wear will be able to tell the organisers where you’ve gone, how long you’ve stayed at a stand and who you’ve talked to? You bet. It’s exciting stuff.
Sure, there’s always going to be an expected quid pro quo. Check out our discussion on Data Myning here. But if your customers can tell you how they want to buy from you, and you can capture that data, what’s that going to mean for your transactions?
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