Data MYing. Even saying it out loud sounds lame.
You could start by pre-populating customer details in your online forms (baby steps, right?). Maybe you could send a regular eDM email highlighting items they’ve browsed on your website, or the products similar to what they’ve bought before a la Amazon.‘Big Data’ talks about the value of customer data to businesses. Data MYning is the counterpoint: smart consumers who want to own and make use of their lifestyle data by interacting with brands that consciously use this data to deliver an experience that’s personalised to their exact needs. So how does your brand do that? Well, it’s all about offering something useful in exchange for the data you collect.shame because despite the rubbish name, the idea behind it is mind-blowing.
Your customers’ expectations are changing. How you respond will define your success.
Data MYing is just one of the emerging trends shaping the Australian business landscape. Get involved in our annual Business Trends survey to keep your finger on the pulse.