Think Ahead

How a customer buys from you is changing. But it’s getting harder to see this change. More than two quintillion bytes of data is being generated every day. Do you know how that’s going to impact your business? We do. Bold Discovery is continually testing the Australian and US markets, uncovering emerging trends in consumer behaviour. And you can tap into this data to understand your customers better than ever before.

Read More
<br><br>Think Ahead

Testimonials

Hypertasking

How many times have you caught yourself with one eye on the TV and Facebooking on the iPad with the other? Or having a full-on conversation on the phone while you’re driving? No matter where we are, or what we’re doing, we’re cramming in more things to do (even though we say we have no time to do it)! Meet a new level of hyper-connectivity that will change your approach to marketing for good.

Data MYning

Picture the scene: you’ve got a new campaign and the first segment you target is a group of customers who’ve actively told you how you can get them to buy. Would it be worth the effort? It’s called Data MYning. And it’s a trend where consumers want to take control of the data that you collect from them. Can you see a greater return if you customers shape the types of messages they receive? We can.

Digital Devices: Objects

So you’ve got half a million lines of transaction data spread across 50,000 customer profiles. Big data is big and here’s the thing, it’s about to get bigger - your clients are going digital! More digital devices mean more data and more ways to learn about a customer's buying behaviour. We see it coming. We can help you be ready.

From the Lab

Why you're losing hundreds of ...

14th Sep 2015

Imagine this. You’re hunting for a new pair of runners.…

OK, it's time.

21st Jun 2015

Time for what? Well, have a look at the shop floor.…

Defending DIY in Retail Segmen...

16th Jun 2015

Is there a difference between consumer demands and the demands of our consumer? Damn right there is.…

Case Studies & White Papers

5 Behavioural hacks to increas...

16th Sep 2015

So you’ve done all this hard work and attracted a thousand new visitors to your eComm site.…

What the hell is happening in ...

19th Feb 2015

What the hell is happening in the US? The holiday season is well and truly over but the stoush betwe…

Getting Ready For An Exhibitio...

18th Dec 2014

You’ve checked the floor plan, found the best spot and put your signature to the contract.…