So you’ve done all this hard work and attracted a thousand new visitors to your eComm site. Well done! So now all that’s left to do is wait for the sales to come rocking in, right?
Well, probably not.
Sadly, increasing sales isn’t always the easiest thing to do. Conversion rates are contemptuous things, influenced by almost every nook of your site: structure, navigation, load rate, bounce %, page views, content weight and so on and so on.
If you’re dreading what you’re going to have to change, you’re not alone. We’ve got 5 human-centred, behavioural hacks you can try before you cost yourself a fortune…