Case Studies & White Papers
1,000 Days working out – Lessons for making fitness exhibitions work
04 Nov 2015
This month we hit our 1,000th day birthday! That’s 1,000 days of working ferociously with health and fitness clients across a number of like exhibitions (as well as a few others). And in that time we’ve done a heap. We’ve run, jumped and flown to most of the major health and fitness shows in Australia. We’ve tripled our client’s lead capture rates, and have generated just under 60,000 leads worth more than 25.9 million dollars.…
5 Behavioural hacks to increase your eStore sales
16 Sep 2015
So you’ve done all this hard work and attracted a thousand new visitors to your eComm site. Well done! So now all that’s left to do is wait for the sales to come rocking in, right? Well, probably not. Sadly, increasing sales isn’t always the easiest thing to do. Conversion rates are contemptuous things, influenced by almost every nook of your site: structure, navigation, load rate, bounce %, page views, content weight and so on and so on.…
Making Sales from an Exhibition
12 Aug 2015
John recently asked us to put something together for his sales team. John and his company do exhibitions, lead generation, prospect scoring, post-show follow up. So we’ve put together an 8 step guide to making money from an exhibition.…
Consumer Exhibitions by the Numbers
01 Jun 2015
When you’re looking at consumer exhibitions, numbers are more important than ever. Total cost, expected leads, required ROI – rightly, that’s what everyone is talking about. But when you’re facing 30,000 visitors streaming through the doors, I bet there are some key numbers that haven’t made it into your calculations yet. Don’t worry.…
Lifting Online Transactions with Customer Insight
09 Mar 2015
Before you get down to making segmentation work for you, get comfortable with what you’ve already got. This is a somewhat poetic way of saying ‘have a look at the data you’re already capturing.’ If your e-store is up then you almost certainly have shopping cart size, value and postage rate. If you’vegot a way of logging in prior to purchase then there’s also transactions made by guests versus those made by logged in customers or accounts.…
What the hell is happening in American Retail?
19 Feb 2015
What the hell is happening in the US? The holiday season is well and truly over but the stoush between retail models is still going strong. The US holiday figures are in and, looking at the numbers, even the most diehard fight-fan would have to give the nod (again) to online. If you’ve been to the States at all recently, you’ll know – there’s immense pressure on traditional Retail to figure out how to step up, or give up.…
Retail with a Local Flavour
21 Jan 2015
Like many people who need coffee to jump start their mornings, my favourite cafe is not just where I get a latte. It’s where I meet clients for breakfast, it’s where I have meetings during the day, it’s where I escape from the noise of running a business to think. And the owners there are great. They’re clever business people, strong, funny and so full of good nature that I love going back. And I’m not the only one.…
Getting Ready For An Exhibition
18 Dec 2014
You’ve checked the floor plan, found the best spot and put your signature to the contract. Wahoo – you’re signed up to one of the industry’s best events for the year! So now what? Getting ready for an exhibition can be tricky and time-consuming. Sometimes it feels like a thousand-piece jigsaw puzzle without a border to get you started. In other words, it’s not much fun.…
Unpacking a House of Cards
15 Jul 2014
Do you want your marketing to become formidable? Do you want it to have the guts, vision and agility to create real change? Time to be schooled by Francis Underwood.…
Are Brick-and-Mortar Stores on the Ropes?
03 Jun 2014
As online sales skyrocket, many commentators are saying the day of brick-and-mortar retailers are done. With some savvy retailers turning to technology, though, we reckon this retail match-up has more fight in it yet.…
Case Study: Cullinan Consulting Group
11 Apr 2014
How do you triple your customer transactions? That’s what Cullinan Consulting Group wanted to find out as they planned for their first major marketing campaign. Harnessing the transaction data from current customers, Bold Discovery guided Cullinan to a deep understanding of their top performing segments, and highlighted key focal points of their upcoming marketing campaign – using their proprietary data to find the answers.…
Facebook Adds To Your Data?
21 Mar 2014
Did you take Facebook’s in-app survey? Did you think they could have done better? Think again.…
Predictive Analytics: FDNY
21 Feb 2014
The New York Fire Department is using data-driven predictive analytics to identify hazardous buildings.…
Take Advantage of the 2014 Trends
14 Feb 2014
Read our white paper on consumer trends, but don’t know where to start? We’ve put a guide together to help you harness the potential of our insight in your organisation! …
Consumer Trends 2014
01 Feb 2014
Annually, Bold Discovery identifies key trends to help our clients and colleagues anticipate and take advantage of in the upcoming year. Here is our list for 2014.…
5 Behavioural hacks to increase your eStore sales
16 Sep 2015
So you’ve done all this hard work and attracted a thousand new visitors to your eComm site. Well done! So now all that’s left to do is wait for the sales to come rocking in, right? Well, probably not. Sadly, increasing sales isn’t always the easiest thing to do. Conversion rates are contemptuous things, influenced by almost every nook of your site: structure, navigation, load rate, bounce %, page views, content weight and so on and so on.…
Lifting Online Transactions with Customer Insight
09 Mar 2015
Before you get down to making segmentation work for you, get comfortable with what you’ve already got. This is a somewhat poetic way of saying ‘have a look at the data you’re already capturing.’ If your e-store is up then you almost certainly have shopping cart size, value and postage rate. If you’vegot a way of logging in prior to purchase then there’s also transactions made by guests versus those made by logged in customers or accounts.…
What the hell is happening in American Retail?
19 Feb 2015
What the hell is happening in the US? The holiday season is well and truly over but the stoush between retail models is still going strong. The US holiday figures are in and, looking at the numbers, even the most diehard fight-fan would have to give the nod (again) to online. If you’ve been to the States at all recently, you’ll know – there’s immense pressure on traditional Retail to figure out how to step up, or give up.…
Retail with a Local Flavour
21 Jan 2015
Like many people who need coffee to jump start their mornings, my favourite cafe is not just where I get a latte. It’s where I meet clients for breakfast, it’s where I have meetings during the day, it’s where I escape from the noise of running a business to think. And the owners there are great. They’re clever business people, strong, funny and so full of good nature that I love going back. And I’m not the only one.…
Are Brick-and-Mortar Stores on the Ropes?
03 Jun 2014
As online sales skyrocket, many commentators are saying the day of brick-and-mortar retailers are done. With some savvy retailers turning to technology, though, we reckon this retail match-up has more fight in it yet.…
Case Study: Cullinan Consulting Group
11 Apr 2014
How do you triple your customer transactions? That’s what Cullinan Consulting Group wanted to find out as they planned for their first major marketing campaign. Harnessing the transaction data from current customers, Bold Discovery guided Cullinan to a deep understanding of their top performing segments, and highlighted key focal points of their upcoming marketing campaign – using their proprietary data to find the answers.…
Facebook Adds To Your Data?
21 Mar 2014
Did you take Facebook’s in-app survey? Did you think they could have done better? Think again.…
Predictive Analytics: FDNY
21 Feb 2014
The New York Fire Department is using data-driven predictive analytics to identify hazardous buildings.…
Consumer Trends 2014
01 Feb 2014
Annually, Bold Discovery identifies key trends to help our clients and colleagues anticipate and take advantage of in the upcoming year. Here is our list for 2014.…
1,000 Days working out – Lessons for making fitness exhibitions work
04 Nov 2015
This month we hit our 1,000th day birthday! That’s 1,000 days of working ferociously with health and fitness clients across a number of like exhibitions (as well as a few others). And in that time we’ve done a heap. We’ve run, jumped and flown to most of the major health and fitness shows in Australia. We’ve tripled our client’s lead capture rates, and have generated just under 60,000 leads worth more than 25.9 million dollars.…
5 Behavioural hacks to increase your eStore sales
16 Sep 2015
So you’ve done all this hard work and attracted a thousand new visitors to your eComm site. Well done! So now all that’s left to do is wait for the sales to come rocking in, right? Well, probably not. Sadly, increasing sales isn’t always the easiest thing to do. Conversion rates are contemptuous things, influenced by almost every nook of your site: structure, navigation, load rate, bounce %, page views, content weight and so on and so on.…
Making Sales from an Exhibition
12 Aug 2015
John recently asked us to put something together for his sales team. John and his company do exhibitions, lead generation, prospect scoring, post-show follow up. So we’ve put together an 8 step guide to making money from an exhibition.…
Lifting Online Transactions with Customer Insight
09 Mar 2015
Before you get down to making segmentation work for you, get comfortable with what you’ve already got. This is a somewhat poetic way of saying ‘have a look at the data you’re already capturing.’ If your e-store is up then you almost certainly have shopping cart size, value and postage rate. If you’vegot a way of logging in prior to purchase then there’s also transactions made by guests versus those made by logged in customers or accounts.…
Getting Ready For An Exhibition
18 Dec 2014
You’ve checked the floor plan, found the best spot and put your signature to the contract. Wahoo – you’re signed up to one of the industry’s best events for the year! So now what? Getting ready for an exhibition can be tricky and time-consuming. Sometimes it feels like a thousand-piece jigsaw puzzle without a border to get you started. In other words, it’s not much fun.…
Unpacking a House of Cards
15 Jul 2014
Do you want your marketing to become formidable? Do you want it to have the guts, vision and agility to create real change? Time to be schooled by Francis Underwood.…
Case Study: Cullinan Consulting Group
11 Apr 2014
How do you triple your customer transactions? That’s what Cullinan Consulting Group wanted to find out as they planned for their first major marketing campaign. Harnessing the transaction data from current customers, Bold Discovery guided Cullinan to a deep understanding of their top performing segments, and highlighted key focal points of their upcoming marketing campaign – using their proprietary data to find the answers.…
Facebook Adds To Your Data?
21 Mar 2014
Did you take Facebook’s in-app survey? Did you think they could have done better? Think again.…
Predictive Analytics: FDNY
21 Feb 2014
The New York Fire Department is using data-driven predictive analytics to identify hazardous buildings.…
Take Advantage of the 2014 Trends
14 Feb 2014
Read our white paper on consumer trends, but don’t know where to start? We’ve put a guide together to help you harness the potential of our insight in your organisation! …
5 Behavioural hacks to increase your eStore sales
16 Sep 2015
So you’ve done all this hard work and attracted a thousand new visitors to your eComm site. Well done! So now all that’s left to do is wait for the sales to come rocking in, right? Well, probably not. Sadly, increasing sales isn’t always the easiest thing to do. Conversion rates are contemptuous things, influenced by almost every nook of your site: structure, navigation, load rate, bounce %, page views, content weight and so on and so on.…
What the hell is happening in American Retail?
19 Feb 2015
What the hell is happening in the US? The holiday season is well and truly over but the stoush between retail models is still going strong. The US holiday figures are in and, looking at the numbers, even the most diehard fight-fan would have to give the nod (again) to online. If you’ve been to the States at all recently, you’ll know – there’s immense pressure on traditional Retail to figure out how to step up, or give up.…
Getting Ready For An Exhibition
18 Dec 2014
You’ve checked the floor plan, found the best spot and put your signature to the contract. Wahoo – you’re signed up to one of the industry’s best events for the year! So now what? Getting ready for an exhibition can be tricky and time-consuming. Sometimes it feels like a thousand-piece jigsaw puzzle without a border to get you started. In other words, it’s not much fun.…
Case Study: Cullinan Consulting Group
11 Apr 2014
How do you triple your customer transactions? That’s what Cullinan Consulting Group wanted to find out as they planned for their first major marketing campaign. Harnessing the transaction data from current customers, Bold Discovery guided Cullinan to a deep understanding of their top performing segments, and highlighted key focal points of their upcoming marketing campaign – using their proprietary data to find the answers.…
Facebook Adds To Your Data?
21 Mar 2014
Did you take Facebook’s in-app survey? Did you think they could have done better? Think again.…
Take Advantage of the 2014 Trends
14 Feb 2014
Read our white paper on consumer trends, but don’t know where to start? We’ve put a guide together to help you harness the potential of our insight in your organisation! …
Consumer Trends 2014
01 Feb 2014
Annually, Bold Discovery identifies key trends to help our clients and colleagues anticipate and take advantage of in the upcoming year. Here is our list for 2014.…