Now we know that market researchers aren’t marketers, and marketers aren’t market researchers. But surely the ROI has to be the same – leads, sales, revenue, and profit? Market insight – or marketing insight, depending on what you’re doing – is only valuable if it can be actioned. These actions need to demonstrate a return.
It may be a bit old school but shouldn’t we deepen our understanding of our customers so that we can try things, test things, twist and pull things, in order to grow our businesses? That’s the real test of quality insight.
Drive your business forward with insight that’s actionable.
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